The client’s background:

Our client ABC Pool specialises in the design, installation, renovation, and remodelling to create a customised pool or spa that brings the customer’s vision to life. They help projects like…

  • Residential pools

  • Commercial Pools

  • Fountains

  • Conversion Values

  • In-ground spas

The pandemic has led to a shift in people’s lifestyles and priorities. With many public pools and beaches closed or restricted during the pandemic, people may have turned to private pools as a safer alternative for recreational activities and exercise.

Covid Lifestyle makes the Pool Demand Afloat.

Our client wanted to grab the opportunity of that Pandemic pool phenomenon.

So they were looking for a reliable Digital Marketing Agency that can help them to run ads to target their area. One of their friends (our old customer) recommended our agency as he saw huge success in his bakery by teaming up with our team.

Ads campaign was also excited to help them after seeing their ability to deliver exceptional workmanship and unparalleled customer service in the pool industry.

That’s how we team up for their ad campaign.

The Problem & challenges

The main challenge we faced running their campaign was balancing the NSP cost with their budget.

You probably heard the term NSP before.

Its “Near Me” searches typically involve users searching for businesses or services that are located nearby or within a specific geographical area. As more and more people are searching for this, the ads cost increased by 25% in a year.

The solution- What Adscampaign help them to scale the CTR rate?

First and foremost, we pick a bunch of kWs that may give them a decent result.

Another smart move of our team was to invest more in smartphones rather than tablets and Computers.

Time is the key- we always say that. Picking the right time to get the right people helps us a lot to convert the leads into real clients. We run the ads between the timeline of 6 am-6 pm and it saves a lot of cost for our clients.

The result: A path forward

Within a short period of time, our client started to see the result. Here is the snapshot of their success…………

Impressions

50.7 k

Clicks

1.8 k

AVG CPC

$5.53

CTR

4.53%

Let’s Make Things Happen

Ads Camping support agent

Abdullah Al Mamun

Marketing Consultant Expert

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