The client’s background:
Our client Voro Realty is a one-stop source for both commercial and residential properties in Florida. They are working with stuff like….
We all know how crazy competitive Florida’s housing market is. Our clients were facing the infamous Florida real estate market crash.
In 2021 they wanted to shift their focus from traditional marketing to online platforms.
So they were looking for a reliable Digital Marketing Agency as this digitalization was a new world to them. We were the first Google Ads Premier Partner agency in Florida back then so they reached us for providing Google Ads services.
Ads Campaign deals with so many real estate cases that we have a dedicated team only to handle this industry, so we knew that we were a good match!
The challenges- we have to start from the scratch
As we mentioned earlier, they were totally clueless about how to navigate online marketing. They built a website 3 months before teaming up with us.
And holy cow, it was a total mess.
We knew that even if we could give leads on their site, it won’t turn into real sales with that landing page.
The next hurdle was the right keywords and target audience.
The housing sector is a highly competitive industry in Florida, and you will be competing against many other real estate companies for the same keywords and target audience. So, targeting and bidding the right kw was not a cup of tea.
That’s not all…….
The cost-per-click for real estate-related keywords can be high, making it super hard to run a profitable campaign.
The rare challenge we ever faced working with them was the time!
Allow us to explain why:
Florida’s real estate market is heavily influenced by seasonal fluctuations. Demand for housing on snow time vs sunny summer has a huge difference.
The solution- What Ads Campaign did to scale the conversion?
Firstly, we take care of their site.
Our team has to make some major changes to the design, layout, and placement of some calls to action on the site.
Then, we target only 5 low competitive kw’s by narrowing down the niche. And this was the main game-changer!
We knew that they were struggling financially and it will be a burden for them to carry this crazy CPC on competitive kw’s.
Our last trump card was to leverage the seasonal fluctuation.
We wait 3 months for the right timing to run the campaign in winter. And the result is now telling us that it was a great decision.
The result: A path forward
After running the Google Ads campaign with us, the result makes us proud. Here is the snapshot of their success…….
